Analytics & Reporting

Analytics & Reporting
Analytics & Reporting

Today, organizations are under constant pressure to provide top-quality services. if you are investing your hard-earned money in marketing, you need to track and measure how well the marketing efforts are paying off.

At Digital121, we help you track the performance of your marketing efforts with the best analytics and reporting tools. Our experts are experienced in studying marketing analytics including – website data, social media data, CRM software data, and more.

We focus on the key metrics like – time-on-site, bounce rate, pages-per-session, landing pages, user flow, and many more. Based on the website analytics and reports, we help your brand make improvements and create custom reports.


Compiling and organising website data means you will know how exactly your campaigns are performing. We at Digital121 help you set up effective ways to track website traffic and learn how to leverage the data. To optimise the performance of your digital campaign and website traffic – we can help you in setting up the tools – Google Analytics and Google Search Console. The website analytics give you insights into –


  • Website traffic
  • Unique site visits
  • Pages that are most or least viewed
  • Demographics of the visitors
  • Location of the visitors
  • Bounce rate
  • The browser or operating system the visitor use

The above key metrics can be used to identify the parts of the website that receive more traffic.


Social media analytics refers to the collection and analysis of statistical data on how interact with your social media pages. With more and more companies trying hard to make their presence on social media – social analytics has become an important element to identify, predict and respond to user behaviour. Social media analytics give organizations an overview of –

  • User engagement
  • Fans/followers
  • Most liked posts
  • Viral posts

This data can be used to measure the ROI of each campaign. Website and social media analytics work behind the scenes – but help you understand what is working for your business and what is working.

At, Digital121  we help you increase your marketing performance with the best analytics services. We provide all the required tools and resources to help you track, measure, and quantify the marketing and advertising strategy. From website analytics to paid campaign analysis, we provide detailed reports and key performance indicators to boost your marketing efforts.


Let us partner with your business to measurably improve the performance of your marketing efforts.

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